Self-service cash register "challenge" cashier


Going to the supermarket to shop, have you ever encountered such a scenario: only buy two or three items, but wait ten minutes for queuing. People who are waiting are upset and really want to leave the goods directly.

Recently, reporters visited major shopping malls in Guangzhou and found that most supermarkets are experimenting with self-service intelligence, such as self-service cash registers. This kind of self-service provides the public with the convenience it brings, and is highly praised by the public, especially young people.

However, some experts said that although self-service intelligence provides many conveniences, it is not suitable for widespread promotion at this stage.


In the cashier area of ​​Guangzhou Jiajia Supermarket, the consumer is automatically diverted to the cashier for manual checkout and machine checkout.

The self-service cash register operation interface is simple and convenient.

Shengjia Supermarket Cash Register

Reduce queue time by 25% for customers

In Shengjia Supermarket, Xiaobei Road, Yuexiu District, Guangzhou, two self-service cash registers next to the checkout counter are used by customers. Among them, a teacher's milk quickly learned to use the mobile phone to self-pay the order under the guidance of the clerk.

The reporter saw that the consumer simply placed the QR code of the purchased product at the scanning window of the self-service cash register to place an order, and then completed the payment through the mobile phone, the whole process was less than one minute.

Most of the people who pay for the self-service cashier are young people. Ms. Liu said that she is working nearby, sometimes coming here to buy drinks or snacks. “Before buying a bottle of water, I have to wait for the customers who bought rice to buy food and wait for the time. The waiting time is too long. Now, like us In this way, if you buy less, you can save a lot of time by scanning the code and paying for the mobile phone."

Next to the self-service cash register, a supermarket staff member is standing. Its initial duty is to supervise whether there will be an “escape slip”. The staff said that the quality of the citizens is very high. Since they have not found the escape order, they have gradually reduced the number of spot checks.

Mr. Liang, Manager of Network Department of Shengjia Supermarket, said that the supermarket is the first company in Guangzhou to use the “self-service cash register system”. All 80 stores in the city have invested in one or two self-service cashier terminals.

According to him, since the self-service cash register was put into use in January this year, it has completed a record of 1.3 million single transactions, and has not found a single checkout or unsettled departure. According to Mr. Liang, according to calculations, the use of self-service cash registers can reduce the waiting time of 25% of customers. Today, nearly half of the orders are completed on self-service cash registers.

Baijia Supermarket Self-service Cash Register

White-collar buying lunch buffet shopping faster

Recently, the reporter visited the Taste supermarket. He also saw many young people paying for the self-service cash registers at the checkout counter. Most of the people bought a small number of goods.

Supermarket staff introduced that many young people use this machine in supermarkets. “They are all office workers nearby. They usually go to the supermarket to buy fast food during lunch time. The customers who buy food and buy daily necessities in the payment team have to wait a long time, so they usually choose self-service shopping.”

Watson's self-service vending machine

Optional Haitao merchandise but low usage rate

The reporter found that Watsons of Zhengjia Plaza also has intelligent machines. It is understood that this smart machine is for customers to self-order, in the selection menu can choose the "no product" in the store, and can pick up the goods in the nearest store within an hour.

The reporter tried to operate but found no response after clicking the machine screen. The clerk explained that the machine was temporarily unresponsive because of network problems. The reporter asked if there were any customers who used it. The clerk replied that since most customers are accustomed to buying and selling, the current usage rate of the self-service machine is very low.

Miss Xu, the citizen said: "The self-service function in Watson's store provides some Haitao products, such as red wine, but I am still used to buying in the store, not so used to such complicated operations."

Wanning pilot has no cash

Clean and environmentally friendly 4 times faster than cash payment

The reporter learned that recently, the health and beauty chain brand Wanning has launched two cashless store pilots across the country, one of which is located in the Gaozhi Building opposite the Shipai West Road in the west of Huangpu Avenue in Guangzhou.

The reporter visited and found that although this Wanning store encourages no cash, there are still cashiers in the store.

According to the relevant person in charge of Wanning, the biggest feature of the cashless store is that the payment is completely cash-free. The collection process is only a few seconds on average, eliminating the need for cash register, banknotes, money, and money. Payments are nearly four times faster. This method of replacing traditional cash payments allows customers to experience the convenience, cleanliness and environmental protection of cashless shopping.

The person in charge also told reporters that Wanning is actively preparing to introduce self-help and intelligence into the storefront, but it needs further testing before it can be officially put into use, and will be announced when the time is ripe.

professional opinion

Not suitable for large-scale implementation

Cashier position will be reduced

Wang Xianqing, director of the Institute of Circulation Economics at Guangdong University of Finance and Economics, believes that the intelligent and self-service of supermarkets and department stores can only be regarded as a brand-new attempt. It is not suitable for large-scale replacement of the original shopping methods.

“Now it is not suitable for widespread promotion, because this is linked to the credibility level of the whole society and the types of supermarket goods, so it is not likely to expand on a large scale now.” He said that the self-service collection terminal will also affect the number of staff such as cashiers. . “There are more and more diversified charging methods, and the elimination of cashiers is also a trend in the future.”

Citizen's opinion

Automatic shunting

Can also protect consumer privacy

Aunt Ye Aunt told reporters that she had a headache when she thought of going to the supermarket to buy things, because the queue time was too long, and occasionally she encountered a queue and the customer was waiting for a longer time. “Now it’s much better, the self-service billing and the cashier are separated, which is equivalent to diverting customers. Self-service billing is sometimes faster than the cashier’s operation.”

Self-service cashiers also protect customers' personal privacy, which is also favored by many people.

Xiaolin is a college student. When she met her at Shengjia Supermarket, she was using a self-service cash register to pay. She told reporters: "Sometimes girls buy some personal hygiene products or some other goods, there will always be some embarrassment when queuing. With a self-service cash register, it is much more convenient."

Of course, some citizens have raised some doubts about the self-service charging of unmanned supermarkets. Mr. Deng said: "This is the same as sharing bicycles. Many of them depend on the conscious and quality of the citizens. Although there is no problem now, it will inevitably be tempted by some people in the future."

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