Recently, the world's leading sports brand PUMA and Arsenal Football Club officially signed a long-term relationship. This cooperation agreement will come into force on July 1, 2014, and PUMA will be the official football equipment partner of Arsenal Club. In addition to providing Arsenal's racing and training equipment to teams of all ages, PUMA has also licensed a range of products to develop Arsenal-related products worldwide. This partnership is undoubtedly a major milestone since the establishment of both parties.
Through this partnership, PUMA will join hands with Arsenal to upgrade the brand's expertise in professional sportswear with innovative technology. At the same time, both parties will follow the framework of the global strategy and achieve win-win through PUMA's global sales network, international tour and integrated marketing activities to jointly promote the sales volume of their products in all the football markets. Arsenal, with its large global fans, excellent team results and club prestige, is expected to be the best platform for PUMA to demonstrate its high performance football products. In recent years, PUMA continue to show the world its football strength, in addition to continuing to expand and further deepen the cooperation with the Italian Football Association, in 2013 and the UEFA Champions League final team Dortmund club signed a cooperation agreement, but also with many top players such as Sergio Aguero, Cesc Fabregas, Mario Balotelli, Radamel Falcao, Olivier Giroud and Yaya Toure, among others, Expand PUMA star lineup. Through a series of cooperation, PUMA is steadily consolidating its position as the world's third-largest football brand.
Bjoern Gulden, Chief Executive Officer of PUMA, said: "PUMA has long seen cooperation with Arsenal as an important strategic goal which was finally achieved through a clear business vision, a clear sports marketing strategy and a tireless effort by the brand. And we are proud of our cooperation with a world-renowned football club.Cooperation with Arsenal will lead PUMA into a new era in brand history and provide us with important business and marketing opportunities to enhance PUMA as a global The prestige of sex sports brand.We are full of confidence in this cooperation and believe it will have an impact on the global soccer market. "
Ivan Gazidis, CEO of Arsenal Club, said: "We are very excited to be partnering with PUMA for its deep footballing heritage and exceptional innovation combined with our team culture. Important moment, both inside and outside the stadium will play a huge role in promoting the club.