Packaging is the first salesperson of the product. Must be able to leave a deep impression on the first vision. And can stand out in many competitive products. Shelf display effect must be able to reflect the continuous two-way continuous effect in the horizontal direction. At the same time, it is capable of forming distinctive and distinctive identification patterns in the vertical direction, constantly repeating and strengthening, and constantly attracting consumers' attention.
Packaging design is a design art science integrating practical technology, marketing, and aesthetics. It not only enables the product to have a safe and beautiful coat, but also becomes a powerful marketing tool today.
The concept of packaging design
Literally speaking, the word "packaging" is a parallel structure. "Package" means parcels, and "packing" means decorating, which means wrapping and decorating items. From the design point of view, "package" is a certain material to wrap things up, its fundamental purpose is to make things not easy to damage, easy to transport, this is the scope of practical science, is the concept of material; "load" refers to things The decorative embellishment. This means that the wrapped things are beautifully decorated with different methods, so that the package looks more beautiful on the outside, this is the aesthetic category, it belongs to the concept of culture. Simply speaking about "packaging" is to integrate these two concepts in a rational and effective manner.
Functionality in packaging design is always the first, regardless of the design of the model should give it a simple principle, in line with ergonomic structure, constitute a product safety, convenient packaging for users.
Sometimes designers will blindly pursue novel materials and novel shapes, thus forgetting the basic requirements of packaging, safety, reliability, and convenience. This is a taboo in design. This is particularly important in the packaging of chemical, medical machinery, electronic technology and other products.
Reprinted from: Packaging Online