Those who participated in the 2008 All In Print show may not feel strange about the word “value-addedâ€, because the core concept of All-India Exhibition in 2008 was "all-innovation and value-added printing solutions." The current development trend of the global printing industry is to provide an innovative, all-round, full-process personalized service and solution, which will also become the development trend of today's printing industry, the new growth point of the industry and the source of profits.
According to the forecasts of authoritative agencies such as the International Monetary Fund and the World Bank, the economies of developed economies such as the United States, the euro zone, and Japan will continue to decline in 2009, and will be affected by the decline in commodity prices, shrinking international trade, and other factors. The economic growth rate of developing economies will also slow down significantly. Affected by this, we predict that the printing and packaging industry will face a more severe environment in 2009. In such an environment that is much weaker than in previous years, it is always difficult for most printers to open up new markets. The traditional sales model may only make your company struggling, but it cannot The company brings good benefits or changes in quantity. So, have you ever thought of boosting the benefits of the company by increasing the value-added services of printing? The author believes that after having a certain number of potential customers, improving printing value-added services is undoubtedly a good way to win in a stable manner.
The value-added point of prepress technology
The value-added point of prepress technology is mainly reflected in the innovation of prepress technology. In order to obtain a good value-added point, it is necessary to combine innovative ideas and innovative content, based on the scalability of the digitized attributes of the content of modern print products and the characteristics of “resources for digital content, media for dissemination, and diversification for product expressionâ€. The content of the printed product will be used as a sustainable application resource, and all-round and in-depth development and utilization of content resources will enable all forms of media to be closely integrated with advantageous content resources, and will be integrated with the promotion of e-commerce and online media. Promotion, through the digitization of content, to provide users with high-quality, high-efficiency diversified products, such as variable data printing and on-demand printing. To give a simple example, in terms of large format, if you have already introduced a proofing device, why not use it to copy beautiful artwork or photos for customers? In this way, more businesses can be developed on limited customer resources.
Of course, technological innovation requires a lot of manpower and material resources. It also needs to consider the market factors faced by technological innovation, and there are also certain risks. In any case, how domestic printing companies apply advanced prepress technology to achieve advanced equipment application optimization, printing process innovation, etc. to increase the value-added point of the company has become the key to the core competitiveness of printing companies.
The value-added point of postpress technology
Relatively speaking, the risk of post-press value-added is slightly smaller. In the printing industry, the pattern of resource allocation that has been formed for a long time by enterprises has always been given priority to prepress, then India and China, and finally to the printing industry. However, in recent years, the continuous development of the industry has also prompted more printing companies to pay attention to this process after printing. Then, how should the value-added point after printing be reflected?
The post-press binding process is responsible for the final decoration and processing tasks of various types of printed materials, and also relates to the use value, reading value, and collection value of printed materials, especially books and printed materials, and the value-adding point is precisely reflected here. The diversification and complication of India's post-printing technology has gradually advanced to sophisticated technologies. For example, the whole book binding method appears in the luxury equipment, special-shaped equipment, wireless glue binding or binding glue binding hardcover, air back processing non-adhesive cloth soft hardcover and so on. In fact, I don't need to say more about this, we all know. In the future printing, postpress has become more than just a post-printing process, but is an important art process and a key link to make the value of the printing value chain significantly greater. If the entire printing process is a one-stop process, then printing is the crowning touch that will make this dragon soar. All the printing companies can only position themselves after printing so that they can truly realize the importance of printing in the future and the added value of investment after printing.
The demand of the market is changing all the time. Experts in some industries think that the speed of printing is surprising.