"Picture Packing" is a method of reflecting the true face of a package by taking photographs, especially colorful and realistic color photographs. This is the biggest feature of photographic packaging and its biggest advantage, enabling people to The goods have an intuitive understanding. Such as the shape, color, and texture of the goods, in order to enhance the shelf appeal of the goods and stimulate the desire of consumers to buy, “photographic packaging†has gradually become an important manifestation of product packaging, especially food packaging and decoration design.
In tea packaging, the photographic packaging technique can be seen everywhere. In spite of this, it is necessary to take into account the relationship between the packaging design of the photographic packaging and tea packaging materials and the packaging design and printing technology. Not all tea packaging is suitable for “photography packagingâ€. According to China's current tea packaging situation, tea soft packaging in paper bag packaging, plastic film packaging, Fresco bag packaging, some composite film packaging, hard packaging, iron, iron, cardboard box packaging, etc. can be used "Photography packaging", and these tea packaging are basically direct to consumers.
China is the hometown of tea in the world. Tea production, tea making, and tea drinking have the longest history. Tea is the most complete and the variety of tea colors is the largest. No tea producing country in the world can compare with China. China's tea culture has a long history and its meaning is extremely high. rich. In order to promote the national drink better and make Chinese tea more widely available to the world, it is imperative to improve the packaging model and use more advanced and scientific packaging. Among them, photographic packaging has a special role, because tea is a kind of beverage, and its color and shape can be vividly expressed through photography. Color photographs give people an all-natural and realistic feeling. We in China have many prestigious and famous Chinese and foreign famous, excellent and special teas. We use photographic packaging as icing on the cake, which not only adds luster to tea packaging, but also makes tea itself attractive, which is to increase the added value of tea products and expand the sales of tea. An invisible and huge driving force.
The “photographic packaging†content of tea is richer than that of other products because it can include the color and shape of tea itself, the natural scenery and customs of the place of production, the elegant tea set and the color of the tea when it is brewed. All of them can be visualized through carefully laid out color photographs. Small packaged teas and gift teas are more suitable for “photography packagingâ€. For example, West Lake Longjing Tea is famous for its green, fragrant, sweet and well-shaped beauty. It is produced in the undulating peaks and beautiful scenery of Hangzhou's West Lake mountainous areas such as Shifeng, Longjing and Meiwu. The beautiful scenery of the West Lake makes people feel beautiful. Intoxicated; another example is Dongting Biluochun, tea green, tea-shaped curl-like snail, it is produced in Suzhou Wuxian Taihu Lake Dongting Dongshan and Xishan; Huangshan Maofeng, shoots tender, it is produced in Qisong, rocks, clouds, hot springs Four unique, Huangshan, a world-famous tourist destination, has attracted many Chinese and foreign tourists. Imagine that these well-known Chinese and foreign famous teas in their sales packaging, with real color pictures and attractive photo courts in their places of origin, greatly enhance the attractiveness of the tea shelves, and also provide silent advertising for the tourism industry. The “photographic packaging†of tea leaves Can be described as more than one thing.
Of course, the “photography packaging†of tea not only requires the designer to have higher artistic literacy and photography technology, but also has packaging materials and printing plate making processes suitable for color photography printing, for example, using automatic multi-color offset printing presses and electronics. Separator printing, can better achieve the effect of photography and so on.