Horizon vision in front of the eye - Olympus new release Read full article >>

On February 20, 2014, Olympus held a spring conference in Beijing titled “The Vision Mirror in Front of the Eyes”. Launched a number of spring 2014 main products, including the SYULUS 1, TG-850, and SP-100EE led by the OM-D family of advanced models E-M10, featuring high-performance, personalized design and interpretation of Olympus. Advocate the concept of high quality image life for all people. At the press conference, Wang Yuelun, a popular "good dad", was invited to attend the event and actively participated in the intimate interaction with the guests on the spot, bringing the atmosphere to a climax. Mr. Wang Yuelun's image and temperament are highly compatible with the target users of the E-M10. His help has further explained the product concept that each “good dad” of the E-M10 should have a good camera.

In recent years, Olympus has been active in the field of video, especially in the micro single power market. The professional flagship models E-M1 and E-P5 that have been aggressively attacked have brought about strategic changes to the market structure and injected into the market. New energy. Olympus said that with the goal of interpreting the new value of image life, he hopes to help more people reap the space of their own image and enjoy the pleasure of photography. In the new year, Olympus will focus on creating a more refined product line. In the field of mini-mono-electricity, product segmentation will be implemented. In the field of consumer digital cameras, we will strive to create a personalized and provocative image life. the way. In the end, home users are the core and meet the needs of different positioning groups.
The star model OM-D E-M10 at this conference has a compact and stylish OM-D body. As an entry-level model in the product line, it can help professional micro-electrical cameras achieve further popularity. Just as the “Good Dad” positioning demonstrated at the conference, the main target users of the E-M10 are locked in to male users in the home photography environment. In order to help dads succeed in creating parent-child imaging lives, the E-M10 has maintained the OM-D's consistent metal body, but it is lighter and thinner. It also adopts the standard configuration of 2×2 metal dials, large-field EVFs and other professional miniature singles. At the same time, 16 million pixels Live MOS image sensor and TruPic VII image processing engine, it also achieved high resolution and excellent high-sensitivity quality.

The E-M5 E-M5 elite black suit of the OM-D family veteran model also appeared on the same stage. Its newly designed appearance and two new lenses M.ZUIKO DIGITAL ED 14-42mm F3.5-5.6 EZ, M.ZUIKO DIGITAL 25mm F1.8 also attracted the attention of the industry. Currently, Olympus, through the OM-D family and with the support of rich lens resources, has covered the different usage requirements from professional to home users, which has effectively promoted the strong rise of micro single-cameras in the market.

M.ZUIKO DIGITAL ED 14-42mm F3.5-5.6 EZ

M.ZUIKO DIGITAL 25mm F1.8

At the same time, Olympus continued to pay close attention to the high-end segments of consumer digital camera segmentation users, and continued to create a series of high-end consumer cameras with distinctive characteristics with outstanding creativity. Among them, SYULUS 1, which is close to the OM-D styling style and adopts the F2.8 constant large aperture telephoto lens, is a newly opened product branch and contains the glorious potential of the reprinted consumer flagship era. Other models such as the fashionable protection type TG-850 and the SP-100EE telephoto type equipped with the "Eagle Eye" design also have their own strengths, and they can create private custom-made products that are beyond imagination at the right time. Image experience.

STYLUS 1

In the industry, Olympus, as an advocate of the new value of image culture, has always shown itself in a determined and enterprising image. In order to satisfy everyone's beauty, we strive to turn photography into a way to express our lives and express our aspirations. Nowadays, under the pressure of cross-border competition, the global digital imaging market has faced greater challenges. However, Olympus mini-electric cameras, protective cameras, and professional pocket machines have maintained strong growth. The momentum, in the spring of 2014, new products, new products and new products reflect many novel points of view, all pointing to a broader population coverage, inject fresh vitality for the development of the market, but also for the industry to find breakthroughs in the competition New inspiration.

E-M10 Chinese version introduced

http://v.youku.com/v_show/id_XNjc1ODg4NzQ0.html

stylus-1-Product Technical Explanation
http://v.youku.com/v_show/id_XNjc1OTExMTQ0.html

SP-100EE Introduction
http://v.youku.com/v_show/id_XNjc1ODk5MjMy.htm

TG-850
http://v.youku.com/v_show/id_XNjc1OTE3NDcy.html

E-M5 Elite Black
http://v.youku.com/v_show/id_XNjc1ODg4NTQ4.html