Fengeng domestic enterprises need to solve a crisis of confidence electricity supplier

3.15 later, the complaints by the online shopping furniture, building materials online shopping thrown into a rapid upward trend. When the domestic industry's production, sales, logistics, distribution, installation, sale and other aspects will be coordinated through the communication network, businesses how to fight this tough battle?

Urgent need to resolve the crisis of trust

Home online shopping is different from other daily consumables. Because of its large transaction volume, high transportation costs, installation, return, and after-sales service, it is difficult for consumers to have doubts. The reporter interviewed Zhonglian International Home, and nearly 70% of consumers clearly stated that online shopping has no sense of security. One percent of consumers said that they have had an online shopping experience, but they are not satisfied with the distribution, installation and after-sales protection. ”

Mr. Li, who is preparing for the new house, told the reporter: "Online shopping does save time and money, but from the selection, inquiry, and payment to the completion of the computer, my heart is very unreliable, especially if I have not received the goods, I have to pay in advance. A few thousand yuan of money, in the future, the rights of the people become a problem." The person in charge of the city home improvement association told reporters: "The local market does not have a clear norm to constrain this new sales model, can only rely on the company's own corporate culture and brand awareness to self-regulation. Product quality, perfect after-sales service, so that consumers have a sense of security, is the first step for home enterprises to embark on the e-commerce long march."

Dual channel parallel effect is better

"Subjectively, the current online shopping consumers are 80 and younger consumers, and the purchasing power of the home is not strong. From an objective point of view, the development of online shopping itself is not mature, the order, size, color matching and texture involved in the home. As well as the most important products for sale, after-sales problems, online sales are still not satisfied. Therefore, the current Xi'an home market is still based on the traditional store sales model, supplemented by online promotion. The person in charge of the home told reporters. "Qumei has always insisted on the storefront plus network dual channel to promote the market. From the perspective of last year's sales, the two sides complement each other and increase our sales by nearly 40%." Qumei Furniture official told reporters.

Throughout the national home market, home furnishing companies have expanded from physical stores to online stores. Even home furnishing stores that have developed more mature first-tier cities still adhere to the development model in which physical stores and online stores complement each other. The person in charge of the Home Improvement Association told the reporter: "Consumers will not refuse the security brought by the physical store, nor will they refuse the convenience that the network can provide. If you experience e-commerce, you will have the opportunity to feel it in the physical store. That money must be more practical and more comfortable."

Personalized service is more suitable for online shopping

"To allow more consumers to accept the online shopping model, home furnishing companies must work hard to highlight the advantages of e-commerce, and develop personalized products for online stores, which is the focus of avoiding elimination." Kebao said.

For furniture companies, the ability to provide consumers with targeted and personalized products is the winning way for the online shopping group. Qumei Furniture received a lot of media and consumer attention when it officially opened its online sales channel last year. Sales have been rising over the past year and have been loved by more and more young consumers. “We can supply according to the size of the furniture required by consumers. We also follow the trend in terms of style and color. We offer a variety of styles for consumers to choose from, sometimes accepting special orders from online shoppers, tailoring one for his family. sets of furniture. "Qu Mei furniture person in charge told reporters.