(1) No personality disorder. The lack of personality in packaging, which is a common condition, is just like "flu" and it is everywhere.
(2) Color blindness. Chinese companies like to use the colors of the big red, never consider the preferences of the target consumers, regardless of the market, from the masses and fantasy, and even the products just appear to be very low grade, compared with the competitors obviously short section.
(3) Crohn's disease. Clone is a common disease of Chinese companies. "Qingdao changed bluebirds, stone forests changed five forests" and so on imitated exactly the same, do not look carefully, simply can not tell who is the true and false "Li Wei."
(4) Anonymous disease. The emphasis on name is not enough. Look at the product packaging alone. Trademark processing is extremely poor, naming has no characteristics, and consumers can easily forget. On the packaging, the brand names are mostly inundated, even heavy patterns, ignoring the brand effect. Most companies in the packaging, "no name without a share" is a common thing.
(5) schizophrenia. Most of the packaging of Chinese enterprises has no distinctive features. The trademark or product design of a company leaves no impression, and even the unique impression of the product itself cannot be communicated, leaving consumers with unclear ambiguity. The occurrence of this kind of schizophrenia is even more manifested in high-level duels. Enterprises can't justify their disadvantages in the precarious situation.
(6) Playmanship. Many young people who are young and full of praise and style are most often the ones who make this mistake. They lack the correct understanding of the enterprise and the packaging mission. They simply use the arts to package enterprise products. The ornamental art of packaging seems to be extremely high, but it does not promote sales. This kind of over-design disease is now apparent to Chinese companies.
3. Packaging owes to humanity This is a common mistake made by Chinese companies. Enterprises ignore the need to create demand before supply. In the context of creating a buyer’s eagerness to purchase, companies are still weak, and people feel that the value they bring is obvious.
4. Creativity can not keep up with the era of the pursuit of fashion and the like creative, has become the theme of the times, and the packaging of our country's enterprises are often people away from it, let people see it feel "old-fashioned." The beats of the modern era are accelerating. Chinese companies are still just “stopping the groundâ€. I wonder if a whole bunch of products will be produced without stopping the market. The market will not accept them. Finally, they will have to put them into warehouses to store them, and then wait for a “big price cutâ€.
5. Lack of differentiation The current phenomenon of homogenization of commodities is very serious. Enterprises will not take the difference and they may lose their advantages in competition. Differentiated creative packaging has become a major trend in brand competition in the 21st century. Chinese companies lack innovation and enterprises will inevitably be involved in the whirlpool of homogeneity.
6. Insufficient market segmentation Chinese companies in the brand extension think of simply changing the name on the packaging. They will not stand on the consumer's point of view to see the problem. The market is like a pan, the company still does not understand Subdivide the market and reasonably take advantage of product design in market segmentation.
7. The details are not enough. The details of our company have not been as strong as foreign brands. The so-called success in the details, packaging design also needs to be done in detail, on the contrary, the product and the company's grade and value will not come out, then competition will become a problem.
IV. Welcome to the era of global creative packaging 1. Trends in creative packaging (1) Future prospects for packaging New strategies continue to emerge. Due to fierce competition, shortened product life cycles, and the complexity of packaging, companies must use highly-designed strategies. Skills to come to the market.
Packaging also tends to be diversified. Nowadays, plastic-centered packaging materials have become mainstream and continue to flock to the market. There are bound to be many changes in the packaging of the future. However, the disadvantages of burning odors and never decaying in waste packaging are generally eliminated by companies. The value orientation of environmental protection companies has become the subject of the future.
The problem of excess packaging has received much attention. The oversupply of packaging will be spurned, and companies are adopting countermeasures to become an industry-appealing call. It is expected that this situation will become even more intense.
(2) Sales and packaging Creative unlimited packaging will play a key role in sales. “Without good packaging, there will be no best-selling products!†Through innovative POP, this effective way of dissemination , to carry out product promotion, increase the intensity of the dissemination, this innovative packaging method is not enough to refurbish, for sales will be "closed." Chinese companies have now clearly begun to realize that merely the spread of shelves is not enough. Numerous international brands have moved from the price war to terminal input, from the ceiling to the floor, and creative packaging is everywhere. Chinese companies have also begun to learn and keep up with it.
(3) Culture packaging is a half of the brand's success. Many companies are trying their best to build a culture and trying to grab market share with cultural packaging. For example, Coca-Cola changed its past packaging in 2001, digging deeper into China's five-thousand-year cultural heritage and launching the “Chinese Zodiac†design elements that are ignored by Chinese design masters. This has made the Chinese people conceited.
(4) Leading the packaging to be true 1. Leadership packaging has always been the focus of attention of many companies. In the past, business leaders were full of joy when they saw the media. The all-pervasive speculation, it seems that one night business leaders are "God", not "people", with the advent of brand globalization, leadership packaging will be true, corporate leaders will certainly go from the "altar" Down, through packaging, people can see the true side.
2. The packaging manager takes the lead in the times With the growing maturity of packaging concepts, companies are more concerned with packaging than ever before. With the continuous development of full-scale packaging, packaging managers will also come to the fore with the development of the times. Because the packaging is a face of the brand, entrepreneurs will no longer care about this "face", since this face can not be without a "beautician", the position of the packaging manager, in fact, is equivalent to this " "Cosmetologist", in the division of labor of their respective duties, has enabled packaging managers to come out and make the packaging industry more professional.