Export furniture is also difficult to sell in Europe and the United States.

There is no up-to-date, only update, what is said here is the problem of export trade barriers faced by the export of the household industry. The reporter learned from the Guangdong Furniture Association that the US "Standards for Composite Wood Products" will be implemented on July 1 this year. Wood furniture made from wood-based panels will encounter more stringent technical barriers to US exports. The bill states that if the United States implements new formaldehyde testing standards, the cost of furniture exports from domestic enterprises will increase by 20%; while the export of wooden furniture to the EU will provide “identity cards” for timber sources, although the implementation period of the two policies is different. But no matter which one, China's small and medium-sized furniture companies that occupy the market at low cost are caught off guard.

Coincidentally, the recent "National Country Labeling Law" issued by the European Union has also increased the difficulty of furniture exports to the EU. At present, furniture products exported to the EU account for about one-third of China's total furniture exports. It can be said that the EU is in China. It is also a very important market. It is reported that this regulation requires that the wood products imported into the EU market must obtain the FSC “identity card”, that is, to prove that the timber purchased by the manufacturer is to be produced from a legally developed forest. This bill will take effect on March 3, 2013.

Europe and the United States have always been the largest export market for Guangdong wood furniture, accounting for about 60% of total exports. However, this market is currently facing serious threats. Some people told reporters that the bill will increase production costs by about 20% for furniture manufacturers mainly targeting the North American market. Because according to the new standard, the board must reach the E0 level. For the furniture manufacturer, the raw material is upgraded from the E1 level to the E0 level, and the cost is increased by 15% to 20%.

Undoubtedly, the introduction of new technical barriers will likely force a group of companies to return to the domestic market. However, some insiders believe that even if market competition intensifies, it is difficult to buy the real benefits of exporting goods. To the consumer.

Exports are frustrated, and it is still difficult for citizens to buy cheap export goods.

In the eyes of ordinary people, since the export of products to Europe and the United States is frustrated, it is believed that more companies will return to the domestic market, and competition will intensify, which will inevitably lead companies to automatically reduce profit margins. Consumers may hope to buy cheaper products. Export standard products.

However, in the eyes of some industry insiders who are familiar with the market, although it is not ruled out that the frustration of exports will cause some furniture products to drop prices, the large-scale price cuts are not expected. Because for companies that are not too strong, even if the export is frustrated, it is not easy to transfer to the domestic market. The disadvantages of the channel and the brand are all clearly placed there, and it will be difficult to overcome in a short time. Moreover, for many home furnishing companies that are not well-known, the ex-factory price is not likely to be high. In addition, the overall increase in raw materials and labor costs is not high, and there is not much room for price cuts. In Dongguan, the owner of a furniture factory told reporters that they did 15 million yuan of business last year and fed more than 100 people. Unfortunately, the profit is only 500,000 yuan, so meager profit, "If you want to cut the price, then I would rather not do it."

Why do manufacturers feel that there is no profit on the one hand, and consumers feel that furniture is not cheap on the other hand? “The biggest profit in the home furnishing industry has been acquired by the distribution channel. Do you know that a piece of furniture with a price of over 10,000 yuan may have an ex-factory price of only 5,000 yuan? The dealer who sells the furniture earns it, and the person who runs the store earns it, like Our famous manufacturer, because it is impossible to determine the national uniform price, has no right to speak at all, and actually does not earn much." An industry insider who has been in the furniture industry for more than 10 years said that if Everyone is rushing into the domestic market, and the benefits will be dealers and stores. Just like why the stores opened so much in the same year, they can attract investment. The benefits of consumers should not be much.

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