In graphic design, image is a very important element. The designer must apply the appropriate image to visually pass the design content to the audience. Broadly speaking, all that can be seen is "image."
Book cover design is based on the "image" of the art, to give the reader an image, impression, image. This "image" covers the objects, phenomena, images, and so on in the universe. The cover design uses visual language in the plane to reveal the content or nature of the book.
In an abstract form, readers perceive the "spirit" of books and are enamored with this "spirit."
Book cover design is attributed to the art of "Italian". "The book doesn't fully explain what it says." If the word has not yet been expressed, it is not enough to express it. You can use "image". The "image" of the book cover enriches the content of the book to some extent, and then affects the promotion of the book.
The cover design must express a certain "idea", but it cannot be arbitrary or arbitrary, and must be defined according to the title. That is, the cover design is propositional. The "idea" here not only comes from the title of the book, but also comes from the deep meaning of the manuscript, the use of the finished product, and the market needs. The designer must consider all the propositional meanings of the book and make the correct answer as much as possible; the cover design must not only answer the specified meaning of the proposition, but also show the cultural significance of the design itself. Good design not only improves the cultural quality of the book, but also the beauty of art always delights readers. And all people who see it are always working subtly.
As a practical decorative art, the cover design uses the long-established cultural awareness image, life experience, literary symbols, etc., to symbolically clarify a certain meaning, or implicitly simulate the objective appearance with a freehand technique. The expression of beauty constitutes a unique image language. Make the form of the book cover coincide with the contents of the book and unite with the book as a whole.
As a cover designer, it is necessary to nurture their own artistic flowers in the land of authors of books to end up with books. In a more sensible way, express "Italian" and "Take advantage of God's virtue, with all kinds of emotions" - use "image" to enlighten readers to abstract and grasp the essence of the book from an abstract perspective and an overall concept. The appearance and depth.
The cover concept is based on the designer's own artistic accomplishment and cultural accumulation. To use the "image" with distinctive features to fill the book with real sense of generation and vividness, use various forms of beauty to choose, compare, ingenuity, and then touch the readers chord. “Impress it so that it can be seenâ€, the cover is to shine light on the content of the book that is not yet seen and seen, and establish “image†to make “meaning†to give the book vitality.
The shape elements of "Like": point, line, face, body, space, color, texture, etc... In the designer's eyes, they should be full of personality and emotional "meaning", and they should be composed of basic elements. "Expression is endless. The pursuit of simplicity in the design is not simple but fun, not cluttered—just as the light emitted by a single point is a ray, and some points are scattered to poly, form a face, face the body, and reach infinity, reproducing the changes in time and speed. The connotation of the sun and moon rings is presented. Simple and rich, colorful and clear.
To explore the connection between "image" and "meaning", but also to have a certain understanding of visual psychology, Gestalt psychology of the German psychological school is worth learning, such as grouping, virtual potential, visual constancy, the psychological description of the illusion Wait. Designers should mobilize the reader's perception ability, use various visual elements, psychological factors combined method, use "image" to communicate readers, in order to achieve the best effect of the cover image.
In the process of visual communication, designers are required to use “images†to summarize the “spiritual†of books, and to inquire into some breakthroughs in the “imageâ€; in the design, we must pay particular attention to: the occupation of readers, Different nationalities and cultural qualities have different preferences for "xiang", so we must grasp the scale of "idea." Since ancient times, mankind has learned to use images to express ideas. Because of the influence of environment and living habits, people in different regions have different traditions in their use of images. Designers should absorb experience in tradition.
As a modern cover designer, the most important thing is to find the point where the nation and the world meet, and the tradition and the modern. While enriching the design concept of book binding, it absorbs the nutrition of other types of arts, realizes "image" and seeks "meaning", thus making a new appearance.