Packaging, according to its historical evolution, historians usually divided it into four stages: original packaging, ancient packaging, modern packaging, and modern packaging.
The original packaging refers to the use of existing plant leaves, fruit hulls, gourds, and shells as containers for piling and transshipment of food and water in the Paleolithic era. It does not actually have the connotation of design and can only be regarded as the germination of packaging. However, as a source of design, it is not unrealistic. It is not uncommon for modern packaging design to imitate bottle-shaped bottles and medicine bottles, and still use leaves, shells, and shells as containers.
Modern packaging refers to the use of mechanized mass production and long-distance safe storage and transportation of goods and commodities after the beginning of the British Industrial Revolution in the mid-19th century. It is further promoted to cater to the market, guide consumption, and satisfy people's material functions and aesthetic functions of commodity packaging. Needs centered packaging. From this point of view, it seems that what we call traditional packaging design includes neither original packaging (because it has no design connotation) nor modern packaging (because historians have fixed a fixed time limit for modern packaging).
However, looking at the meaning of the word "traditional" refers to the ideology, culture, morality, customs, art, system, behavior, etc., which have been handed down from history. In terms of time, tradition is the past and yesterday is the tradition. Today is modern, and tomorrow is the future. Today's modernity will become the tradition of tomorrow. Tradition will constantly shift in the evolution of time and will continue to expand time limits. Based on this, our understanding of "traditional packaging design" should not be fixed.
At present, it not only includes the ancient and Chinese ancient packaging design and modern packaging design, but also includes the Chinese and foreign packaging designs from the middle of the 19th century to the year 2000. At the same time, it must not forget that the primitive society is in the bud of packaging for modern packaging design. Reference function. The way out of packaging design is innovation.
The 21st century is an open century, a century in which the knowledge economy and information science are rapidly developing, and a century in which national culture, regional culture, and Chinese and Western cultures interact with each other, collide with each other, and blend with each other. How to adapt package design to this gratifying and compelling new situation is the first question that should be considered in the art of packaging design. The author believes that the only solution is two words - innovation.
Innovation must carefully study the tradition.
Innovation, standing in the perspective of practice, should be a link with strong systematic meaning. It links past, present and future. In other words, tradition is the prerequisite for innovation, and innovation is the foundation for the future. For example, Da Vinci discovered downhole imaging. This discovery became the premise and foundation for the subsequent invention of the camera. The camera became the premise and foundation for the invention of the camera. The former did not have the latter. If we compare the invention of the camera to the present, then its tradition is downhole imaging, and at the same time it indicates the inevitable coming of the camera in the future - although at that time did not know what the camera is. Therefore, we say that innovation is the critique, inheritance, and development of tradition, and innovation also heralds the future development trend. The same is true for packaging design. To innovate, you must understand tradition, study tradition, and research traditions. Otherwise, innovation will become a passive source of water. Mr. Huang Yongyu is in-depth understanding and familiarity with traditional packaging methods such as using hemp, silk, animal hair and other fibers to form a rope, or through textiles, stitching to make bags, bundling, storing and transporting merchandise. Only after designing the drunkard wine bottle with strong traditional ethnic characteristics but without losing a strong sense of modernity.
Innovation must update ideas. To innovate in packaging design, we must first update the concept of packaging designers. We must establish a large traditional concept and a large design concept.
For traditional understanding, for unknown reasons, for a long time, in the minds of many people, it seems to specifically refer to the tradition of the Chinese nation. Of course, the Chinese nation’s tradition is very important. We must seriously study and study it. For those who specialize in studying the Chinese culture and arts tradition, such understanding is irreproachable, but as an excellent designer, it is also necessary to understand the tradition. Far from enough, it is too narrow, the starting point should be higher, and the field of vision should be more open. Therefore, we should establish a tradition of tradition. The tradition we speak of is a tradition of human culture and art. We must not only understand, familiarize with, and study the traditions of local and regional packaging design, but also understand, familiarize with, and study the countries of the world. National packaging design tradition.
Artists engaged in packaging design should not only study the history and status quo of packaging design, but also study the history and status quo of the entire art design, and study the history and status quo of the entire culture and art. It is not only necessary to study the skills and techniques of packaging design, but also to study such as painting, The skills of sister art such as calligraphy, poetry, film and television are used to expand their horizons, inspire thinking and develop intelligence. To jump out of the packaging design to see the packaging design, to jump out of the packaging design for packaging design, this is what we should promote the big design concept.
Innovation must cultivate high-quality design talents. Everyone knows that competition in any department or in any industry is, first and foremost, the competition of talented people. With high-quality talents, there is hope for development and soaring. Therefore, one slogan that has become popular in recent years is: Who has high-quality talents? It has a 21st century. Cultivating high-quality talent is an urgent and arduous task in the current art of packaging design. The main ways for high-quality personnel training are school education and continuing education. Judging from the school education, colleges and universities in the arts and design majors have expanded their enrollments year by year. The number of students has greatly increased, and whether the quality of teaching is also increasing accordingly? I said that if I couldn’t listen to words, at present, college education, including graduate education, is not satisfactory. For example, the idea of ​​only ignoring the basic theoretical learning and basic skills training for the purpose of computer design and basic skills training still exists in some students; in some universities, the conditions for running schools cannot meet the needs of expanding enrollment, etc., and these are all seriously affected. Teaching Quality. We must go through repeated investigations and arguments to formulate a scientific and rational teaching plan and syllabus, clarify the idea of ​​running a school, improve the conditions for running a school, strictly observe school discipline, and standardize school behavior, and strive to improve the quality of education and teaching. As far as continuing education is concerned, on the one hand, it is necessary to pay attention to the in-service training of post-employed personnel, post-study training, and encouraging young and talented designers to apply for higher education at a higher school level; on the other hand, it is necessary to strengthen academic exchanges and organize standardized exhibitions. Awards. Through these ways and methods, outstanding design talents come to the fore.