[Abstract] "Air" can find its origin in Chinese philosophy. It is fully reflected in Chinese traditional painting art and landscape architecture. The article explores the use of book design, advertising, packaging, web design, positive and negative graphic ideas, and creative styles such as the minimalist school's creative design, so that it can be transformed into conscious use in future designs. Give full and proper play to its characteristics.
Keywords: empty; layout; packaging; advertising; minimalism
The most important role of "empty" art processing techniques is to introduce attention and give associations. Chinese traditional literary artists already have in-depth research and intensive use of them. Here, the concept is introduced into graphic design and research is conducted. It is hoped that it will be used more properly in future designs.
1 The Origin of Air in Chinese Philosophy
In Chinese philosophy, air represents an important idea.
Chapter 11 of “Laozi†says “There are thirty hubs for a total of one vehicle. When there is none, there is a car. The device is used as a device. When it is not, there is a device. The device is used to cut the room. When it is empty, there is a room. Use: Inherent as a benefit, no use." Here emphasizes the unity of opposites with and without, born in no, no is this, there is use. Laozi tells people to pay attention to the empty world. People are accustomed to knowing some usefulness. The actual usefulness is based on nothing. Between the two, non-essential is the most fundamental.
The Tao is "empty," and Chinese Buddhists also use the "empty" to identify the most original reality. Xuan Yuan's translation of the Heart Sutra says: "Color is not different from space, air is not different; color is empty, and space is color." The Bible says: "Everything has its merits, such as dreams, and if you expose yourself to electricity, you should do so. "The Buddhist family's thinking is very complicated. A few words are difficult to say. The essence of the matter is that all colors of the world are untrue, color is empty, and the external world is illusory.
In Zen, the first Chinese proverb in Hui Neng: "Bodhi has no trees, and the mirror is neither Taiwan nor Taiwan. There isn't anything in there, and where the dust is caused." The intention is to conduct self-cultivation in the hollow. Zen refers to this as "innocent law." That is, there is a "nothing" heart, and when you realize "nothing," you are enlightened. The state of Zen is not empty and eternal loneliness is not the idea that Zen is to express. Zen is "consideration" but it does not mean death.
2 Empty Expression in Traditional Chinese Art
2.1 The use of air in Chinese painting
The reason ink painting has become an important form of Chinese painting is closely related to this kind of aesthetic thought that values ​​"emptiness." In the painting, the theorist said: "Nothing is a wonderland." Compared with ink paintings, if ink is used to cover all corners of white paper and become a black paper that is saturated with ink, then like the white paper that has never been inked, it loses the role and essence of the painting. The image formed by the ink on the screen is able to become an image because the void and the blank outside the image are in effect. At the same time, because of the existence of the image, the blank space is no longer a blank space, but has been given a variety of meanings that have led to various associations and become "meaningful spaces." Zong Baihua said: "Chinese painting pays so much attention to blankness. If Ma Yuan is named after a corner, it is often called "Ma Yi Jiao." The rest of the gap is not filled with reality. It is the sea and the sky, but it does not feel empty. The blanks are more meaningful. These all show that the use of virtual reality, virtual reality, virtual reality, virtual reality, combination of reality and reality, is an important issue in Chinese aesthetic thinking."
2.2 The use of air in traditional Chinese architecture
When it comes to air, we must not forget the pavilions in the garden. The pavilion is practical in gardens, and at the same time it plays a role in capturing the public view. More importantly, the pavilion is a landscape specially created for people's hearts. The ancients said: “Infinity scenes in the mountains and rivers are gathered together in a pavilionâ€. This is what this means. Because of its "emptiness," it "has" and "emptiness" has become a rich world through our hearts. The pursuit of scenery in landscapeless places in gardens and the soundlessness at the silent place is also a manifestation of “emptinessâ€. The landscape in the garden is not only about presenting itself, but it is just a starting point, a space that evokes people's imagination. The scene in the landscape, like elephants, is the scene of the garden.
(to be continued)