[Abstract] Packaging involves almost all product production and logistics industries, including light industry, chemical industry, metallurgy, military industry, agriculture, and environmental protection. Therefore, people interpret the packaging project as the "pioneer" of the product production industry. China’s accession to the WTO means that for China’s enterprises, it means that market competition will become more intense, people like it, and state-owned taboos. If the design of packaging in international trade violates the customary practices of various countries, it will lose its competitiveness. It must end with a fiasco.
Keywords: packaging design; international trade; business taboo
What is taboo? Simply speaking, taboos are people, things, or things that ordinary people must avoid. International trade taboos are words and actions that should not be talked about in international trade. Business can not ignore taboos, and packaging design must also take taboos seriously. Different countries and regions have different cultural backgrounds, religious beliefs, customs, moral values, and lifestyles. Therefore, they also have their own favorite or taboo patterns and corresponding regulations. Only by adapting to these products can the packaging win the local market. People's recognition. If the packaging design of export goods does not pay attention to taboos, not only can the goods not be sold, it may even cause legal proceedings and ethnic conflicts.
The taboos also have the following characteristics: taboos are political: the packaging design must also pay attention to the political nature, many taboos are due to different political purposes and political positions; taboos have nationality: consider the other party in the packaging design What kind of people? What are the taboos of the nation? Taboos are religious: Many taboos are due to religious reasons. The three religions of Christianity, Buddhism, and Islam each have their taboos; taboos are regional: the same countries do not necessarily all have the same taboos, and different regions have different taboos; taboos are traditional: different nations have different Cultural trends and cultural traditions, cultural exchanges should pay attention to each other's taboos; taboos are stipulated: the state and the state formed some mutually exclusive taboo regulations. Taboos have variability: taboos are not static, and as package designers, they also have to keep tabs on changes.
Many countries and regions have formulated ordinances for the packaging of goods and commodities, such as environmental protection regulations, port quarantine regulations, anti-poison packaging regulations, consumer protection laws, trademark fair marks, and so on. The use of trademarks and texts has made some special rules and requirements. As the saying goes: “When you enter the country, ask for a ban and enter the country for customs.†When trading with other countries and regions, it is necessary to understand some of the packaging requirements.
1 Rules for using text on packaging
Due to the different national conditions in different countries and the existence of cultural differences, there are different rules for the use of words on packaging:
The Ministry of Commerce of Greece stipulates that the words on the packaging of foreign goods imported into Greece shall be clearly written in Greek except for the statutory exceptions. Otherwise it will punish the agent, importer or manufacturer. The writing items on the package include: the name of the agent or company, the full name of the importer or manufacturer (if two or more are also stated one by one), the business address and city name of the above company, the name of the country of manufacture, the content and type of the goods, Net weight of goods or gross weight of liquid goods.
The Canadian government stipulates that the packaging of imported goods must use the English and French languages.
Food labels sold in Hong Kong must be in Chinese, but the names and ingredients of foods must be stated in English at the same time.
The packing list and commercial invoice for products sold in France must be in French. The packaging label indicates that it should not be written in French and should be attached with French translation.
Food and beverages sold to the Arab region must be described in Arabic.
Food sold to Brazil must be accompanied by a Portuguese translation.
Like many countries, taboos on the numbers are also issues that packaging design should pay attention to. If Japan taboos the two numbers “4†and “9â€, the products exported to Japan cannot be packaged as “4â€, like a set of 4 cups, 4 bottles of wine and a box of such packaging, in Japan. Will be unpopular; European and American people jealousy "13."
2 Disabled signs on the packaging, pattern
Signs and patterns taboos are usually divided into people, animals, plants, and geometric taboos:
Arab countries stipulate the packaging of imported goods and prohibit the use of hexagonal stars. Because the six-pointed star is similar to the pattern on the Israeli flag, the Arab countries are very disgusted and jealous of things with hexagonal patterns.
In Islamic countries, pigs or pig-like designs such as bears and pandas are not allowed on the packaging of goods.
The British trademark is marked as a product packaging pattern. Elephants and goats were also banned from the design, but they liked white cats. Like the French, Britain also regards peacocks as evil birds and should not be used as a trademark. It regards horses as a symbol of courage.
Brazil has disabled the use of purple as a product pattern because purple is used for funerals. It is strictly forbidden on Saudi Arabia to paint wine bottles, churches, and crosses on stationery. The offenders will be destroyed and destroyed. Marking symbols such as Nazi and Nazi troops on German goods and packaging. Libya prohibits the use of pigs on the packaging of imported products, and female body designs are also prohibited.
The French regard horse as a symbol of bravery; French people avoid walnuts, avoid using spades pattern, and avoid using chrysanthemum on trademarks. The peacock is a wicked bird, avoiding cranes and turtles and should not be used as a trademark.
Ruitu people are afraid of owls. In addition, most Europeans prefer black cats, except for Belgians who regard cats as ominous things. In addition, the triangle in the world is a warning sign, so use triangles as trademarks of export products.
By violating these rules, buying and selling will be hindered. For example, the phoenix, a phoenix in the reality of Chinese folk worship, is considered to be a symbol of “laturity†in India.
(to be continued)