Color and packaging design
The color design of packaging and decoration should be matched with the attributes of the goods
The color design of product packaging and decoration should enable customers to think of the characteristics and performance of the product. The color of the package should be a visual reflection of the contents, characteristics, and uses of the packaged goods. That is to say, regardless of the color, the content of the product should prevail. When customers see the color on the package, they can think of the goods in the package. For example, green reflects canned green beans and orange indicates orange juice. In color, this reflects the color of the product, called the image color. For example, the packaging color of snacks is generally vermilion, orange, yellow, and has the function of causing appetite.
Looking at various colors, red is used in cosmetics and food. Green tone can be used in all kinds of swimwear, water sports equipment, cold drinks, summer vests, fans, refrigerators and other goods. Blue is used for packaging of hardware machinery and electrical appliances, giving people a fresh feeling. Medical supplies can also be packaged in blue tones. Purple calls for high-end cosmetics, jewellery, gifts and packaging, giving people a sense of elegance, dignity, and elegance.
Here, this is not an absolute guideline. The design of packaging colors should be subject to the investigation of market commodity packaging. Of course, we must dare to innovate and make breakthroughs. However, in general circumstances can still learn from. Such as the winter supplies packaging, with warm colors, it will give people a warm feeling. The packaging of summer products, with cool colors, will give people a cool feeling. The use of yellow tones to package textiles will make people feel warm.
In short, the packaging color considering product attributes is a point to note when designing.
Of course, the color design of the packaging must also take into account fashion. Fashion refers to the popular aesthetic factors in a certain period of time. It also refers to the habit of a certain place, and the nation’s love of color. Considering the fashion of color, in the final analysis, it considers market factors. In the early 1980s, France was popular with black, and black was expensive. At this time, cosmetics actually appeared black. The black tone is noble and trendy. Anna in the Russian writer Tolstoy’s “Anna Karenina†likes black tones. She wears black clothes to look so noble and elegant. Calling black can improve the quality of the goods. If you don't use well, you must fail. Use black tone. Be careful.
The color design of the package should generally be much less, Coca-Cola is just two colors, white, blush, very eye-catching.
The color design of the package must take into account the ethnic preferences. China is a multi-ethnic country, and the color design of commodity packaging should also take this into consideration.
The color design of the product packaging
The use of packaging colors must understand the love and taboos of color in some countries and nations. The proper use of packaging colors, packaging can make people have a sense of beauty, on the contrary, if you do not understand the love and taboo of some countries, national colors, export goods may have unexpected situations.
Mr. Nishi Tianfeng, executive director of the All-Japan Export Packaging Industry Association, who has been engaged in export packaging business, has written a book titled “The taboo colors of countries†based on his many years of experience. Here, some excerpts are provided for packaging designers.
1 Some countries in Asia
Indian red indicates vitality, activity and fanaticism. Green means truth, and it means that the pursuit of knowledge also means peace and hope. Yellow represents the color of the sun and represents gorgeous and brilliant. Purple is a color that calms people, but it also reminds people of sorrow.
The taboo is the brown tung tree and the rooster who reported it.
Myanmar prefers solid colors. The Buddhist dress is yellow, it is the only religious color.
The Sri Lankan Red (Communist Party) and the Green (Conservative Party) have important political significance. Usually party members wear these two colors of clothes.
Malaysian green is usually of religious significance, but it can also be used commercially. Yellow represents the color of the Islamic monarch. Malaysians absolutely do not wear yellow clothes. Even Chinese people living in Malaysia evade yellow.
In the Philippines, their favorite colors are: red, green, blue, dark purple, orange, and yellow. Especially the bright reds and yellows are very popular with locals living in the Philippine archipelago.
Thailand loves solid colors and prefers to use solid colors, from clothing to advertising. Thai people generally like red, white and blue. Yellow is the color that symbolizes the Thai throne. According to their habits, the traditional "weekdays" are still popular today: Sunday - Red; Monday - Yellow; Tuesday - Pink; Wednesday - Green; Thursday - Orange; Friday - Light Blue Saturday - light purple.
(to be continued)