In today's information society, digital technology marked by computer science has brought new breath to the design field. The development of information technology and information industry represented by multimedia has become more and more obvious and increasingly important to human society. The more important. The historic revolution brought about by computers, multimedia, and broadband Internet is called the third industrial revolution. This revolution has completely changed the mode of commodity production and the circulation of commodities that are formed by the first and second industrial revolutions. The model and concept of consumption have had a profound impact on modern industrial design and have effectively promoted the development of all walks of life in society.
Multimedia Art
The so-called multimedia, the synthesis of a variety of information media. Multimedia technology is not a simple combination of various information media. It is a combination of text, graphics, video, sound, video, animation and other forms of information, and through the computer for comprehensive processing and control, can support a series of interactions Operational Information Technology. The development of multimedia technology has changed the field of computer use. Computers have become common tools in the information society from special products in offices and laboratories. They are widely used in industrial production management, school education, public information consultation, commercial advertising, military command and training, and even family life and entertainment.
The development of multimedia products has led to the development of traditional products, which have changed the unity of traditional information and can display a product very vividly and intuitively. People can understand products from various angles through multimedia presentations.
The main features of multimedia art are reflected in the following points:
1. Has strong virtuality. This virtuality manifests itself in the construction of non-realistic illusions through multimedia art, giving unrealistic imaginary and fiction to current issues.
2. Has good interactivity. Multimedia has an operating environment in which humans interact with machines and communicate with each other. Information receivers can adjust information exchange methods and processes according to their own needs. Good interactive features and interactive interfaces are important elements of multimedia communication design and an important sign of success.
3. Has a wide range of public nature. Multimedia art uses television, video, Internet and other means to actively invest in mass culture and consumer culture. It has emerged from personal privacy and small circles, and has a strong influence on public culture.
4. Has a strong timeliness and popularity. Multimedia art is often good at grasping fashion topics and cultural hot issues and reporting and disseminating them in a timely and effective manner. Its artistic symbols are easily linked with popular culture, thus becoming an avant-garde and avant-garde art form.
The Influence of Multimedia on Product Packaging Design
Packaging design reflects the characteristics of the era. In turn, the development of the era has also promoted the development of packaging design. The information technology represented by multimedia has changed the way of life of people, and also changed the working methods of designers. It has brought unprecedented development space to packaging design, and it has brought forth many new features and advantages, such as the expansion of services. Object, expanded design space, simplified design process, shortened design cycle and reduced design costs, making packaging design easier and faster.
1. Digital design of product packaging
Design power is competitiveness. In the production method of products, packaging design introduces digital technology in the design process. The visual transmission, shape structure, overall effect and subsequent engineering design of the packaging are supported by computer-aided design software, and a new modeling language is introduced. And expressions. Computers allow designers to work more at a higher level, highlighting the creative abilities of designers. The concept of packaging design goes beyond the scope of the plane and seeks to develop in the deeper areas of modern science and technology. Virtual reality technology has created a realistic virtual design environment for designers with its timely three-dimensional rendering capabilities and man-machine interactive operating environment. In the computer virtual space, designers can integrate graphic design and styling design, making the 3D solid model more easily reflect the designer's design intent, and its visual effects can have a realistic feel completely comparable to real packaging samples. Through computer-aided design, products are automated under computer-assisted manufacturing, which greatly shortens the time for creativity, design, and completion of finished products.
In packaging design practice, the design process is often carried out in a combination of two-dimensional graphic design and three-dimensional design. The general steps of the three-dimensional visualization of the digital design of product packaging are: firstly use the plane software to design the sketch plan, use the three-dimensional software to design and model the packaging structure; then, the texture is created, the model material is given in the three-dimensional software, and the texture is separately Assigned to the corresponding structural surface, adjust the output perspective of the rendering, rendering output; and then design evaluation and modification of the program; Finally, the design draft engineering design, determine the structure size and process.
2. Communication with customers and design evaluation
Communication between designers and customers is an extremely important part of the entire design process. As a new technology, the Internet also creates new relationships and new environments for people and the world, people and art. It gives designers and customers a great deal of freedom. Designers and customers can realize multi-level and multi-field cooperation. Communication without being limited by time and space. Design works can undergo countless repetitions and changes, no longer tied by the traditional creative methods, and customers are no longer limited by the size and size of the work. The limitations of the traditional design room were broken and the “no-wall design room†was established in the true sense. The design process and various aspects of the printing process gradually merge with the network system, that is, commissioning, design, supervision, implementation, and printing processes are all affected by computer networking. Designers and customers are facing more opportunities and choices. It eliminates the limitations of traditional design methods and achieves consistency in design, design, drawing, and printing, thereby realizing freedom of design and maximizing the integration of subject and object.
A good design must be evaluated by design. In the process of packaging design, design evaluation is generally divided into two steps: the first step, the designer from the numerous design sketches, select the preliminary design, and then carry out in-depth design. In the second step, designers, corporate decision makers, marketing departments, and technical departments jointly meticulously evaluated the selected design proposals from the aspects of aesthetics, economy, technology, pleasantness, and environmental protection, and selected the best ones. Design. The application of network technology enables designers to bring together design solutions through the Internet so that corporate decision makers, marketing departments, and technical departments can log on to the Internet through personal computers and publish personal opinions and suggestions on plans and make timely changes. In this way, not only the design cycle of the package is shortened, the design evaluation becomes rapid and economical, and the design cost is reduced.
2. Product packaging circulation and sales
The popularity of the Internet has caused profound changes in the distribution and sales of goods. People can easily find all kinds of information they need from the Internet without producing anything, and they can directly communicate with producers and express their own needs.
In the past, when packaging was sold and sold, manufacturers needed to put them on the shelves of supermarkets or shopping malls for sales and promotion. There was a time-consuming, laborious, one-sided, and vague deficiencies. In the digital age, manufacturers can publish design plans on corporate websites and some sales websites so that consumers can conveniently browse to packaged product information regardless of where they live, by entering the websites via the Internet, and can compare and Purchase. This way designers and companies can get the most direct sales feedback. In addition, with the development of network 3D technology (Network Virtual Reality), using Cuh3D, Pulse3D, Ser, 3DML and other software, more product design and production will be virtually completed on the computer. Consumers can observe the packaging of products through the Internet in a multi-angle and omni-directional manner, and can open a product package layer by layer, displaying its final use of the product and seeing the virtual reality of a product in all directions. . If necessary, order can be made and the manufacturer can immediately start production. So that the circulation and sales of packaging become fast, convenient, comprehensive and accurate.
Author/Cheng Hui